Are you incorporating SEO into your digital marketing strategy? If the answer is no, then you probably should. SEO is an essential ingredient for any successful marketing strategy.SEO is the best way to get in front of customers who are already aware they need a solution and also know what they need to achieve their goals but are not yet aware of your business or offering. This type of customer is much further down the marketing funnel as they are seeking a business that can help them, SEO makes it easy to get in front of this customer at the point they are seeking out their solution.SEO is a long-term marketing strategy that increases the organic rankings of your brand, in addition to your website or blog. A successful SEO plan will help deliver your web pages to the relevant audience through applicable search queries.
Create A Technically Optimized Website
Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain. Try to make your way through your site and sales funnel to see if it feels easy or frustrating. Your technical SEO doesnt need to be flawless for your site to rank. The page title and meta description are visible to users in search engine pages, and if they are not thoughtfully crafted, it is unlikely they will bring organic traffic. A SEO Consultant knows that content quality and user experience are the most important elements of search engine optimization.
Content Is The Engine That Drives The Online Marketing Car
There’s a lot of content out there that never gets seen because it doesn’t rank, and therefore it never gets the chance to educate, help, impress, and convert anyone (plus, it fails to reflect positively on you, the person who wrote it). If you’re going to post content on your site anyway, you might as well take the time to make sure Google takes notice of your effort. It’s easy to pull mountains of keyword data when creating an SEO content strategy. It’s easy to create huge spreadsheets of keywords and search volumes. But this data alone can be pretty meaningless without context. Google considers the most valuable information to be the most powerful information. Content that is trustworthy, authoritative, and valuable usually holds more weight in search. A SEO Consultancy can spend years learning how to analyse data in order to improve content and help businesses grow.
It’s Important To Monitor How Your Competitors Are Doing SEO Over Time And Cross-reference Your Findings. This Will Help Give You A Better Continuous Picture Of Your Competitive Market.
Some businesses think it is best to get on with their own SEO plans and ignore their competitors, maybe because they think their proposition is unique or they believe they are too small to waste precious resource on analysis when there are so many other demands on their limited time. Not only can you analyze direct competitors’ domains or search for individual keywords within most SEO tools (like you would on Google), but you can also find domain-level competitors easily. Domain-level competitors are those who have the most keywords in common with yours, sitewide. By analysing your competitor's SEO, you can not only learn their best practices, but also avoid some of the mistakes that they’ve made. If you’re wondering what to include in a competitor analysis, ranking factors like content are the ideal place to start your evaluation. An independent B2B SEO Agency has to be comfortable with the given setup of internal and external teams and consider its impact on the overall SEO strategy.
Why Keywords Are Still So Very Crucial For Google Rankings
Keyword research should influence your website navigation, URL naming and content for each page. For main navigation titles and page names, keyword analysis will help you determine what terms people are searching for in relation to the products, services and the location of your business. A common misconception is that keyword research is only helpful for SEO; this couldn’t be further from the truth. The benefits of keyword research extend beyond SEO. So looking at it solely from an SEO perspective would mean not seeing the whole picture. Keywords have many applications in marketing, social media, business, and content creation. Keyword research is an asynchronous process: there’s back and forth between steps, repeating steps more than once, and conducting steps at different times. Unless there’s no rhyme or reason to your keyword research, you need to know which opportunities will take the least amount of your limited resources to yield the highest ROI. Good tools combined with a UK SEO Expert can help marketers create data-driven recommendations for informing updates of existing content, prioritizing specific ranking factors for new content, and more.
SEO Stats You Can't Ignore
Are you curious about the state of SEO? Then look no further. We’ve put together, vetted, and categorized a list of up-to-date stats below.
- 92.42% of keywords get ten monthly searches or fewer.
- The average cost of publishing a paid guest post is $77.80.
- 61.5% of desktop searches and 34.4% of mobile searches result in no-clicks.
- 76% of people who search on their smartphones for something nearby visit a business within a day.
- 28% of searches for something nearby result in a purchase.
- 40.61% of pages have meta descriptions that truncate.
With a SEO Specialist ensuring the success of your online marketing program, you can focus your attention back on running your business.